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Control Center
What is control center?
What is control center?

Let's learn about how control center works and how to benefit from it

Bahadir Efeoglu avatar
Written by Bahadir Efeoglu
Updated over a week ago

We believe too much data brings chaos and lowers productivity. When too much data is present, one can easily get lost in the maze of inventory data while looking for simple answers.

That's why we designed the control center to give you the most important information in the simplest form.

Embracing the growth mindset

The control center gives key answers to the most important questions you should ask daily to embrace the growth mindset in your company. These questions are about:

  • Performance - How do we perform against our targets?

  • Opportunities - What opportunities we can focus on?

  • Risks - What are the risks that can slow us down?

As we go through the cards in the control center, we will be seeking answers to these questions to make sure you understand how to use the control center data in the context of growth.

Average Order Value

AOV is our first performance-related card on the control center.

As a merchant, you spend marketing dollars to bring shoppers to your store and you most rightfully don't want them to leave empty-handed. More importantly, you want to have a decent return on investment compared to your marketing spend (CAC).

Average Order Value is a critical indicator of your store's commercial performance. You should keep a close track of the AOV and make sure you maintain the targeted level every month. We highly recommend entering your AOV goals in the control center so you make more conscious decisions.

💡 Downwards moving AOV might be caused due to out-of-stock items. It would be wise to keep your "fantastic" selling products well-stocked to maintain your AOV.


Let's talk about the opportunities now ✨

Bestsellers are the products that brought the highest revenue to your store in the last 30 days. Your customers keep buying those and you need to make sure they are well stocked and visible in your store.

The revenue and sold units are calculated based on the total sales of all the variants of the shown products.

Click on "See all" button to visit the full report and see the performance data on the product or variant level based on your preferences.

Value in stock

Risk or opportunity? This card is a great starting point to ask questions.

This card shows you the total financial value of your inventory that is ready to sell. It shows inventory value both in purchase price (your cost) and selling price. The difference between these two numbers is your unrealized gross profit from inventory.

How fast can you turn this potential profit into real earnings? The answer lies in the details of the value in stock report. If most of your available inventory consists of dead stock and poor-performing products then it is very difficult to sell them and make a profit fast. However, if most of your available inventory consists of bestsellers and moderate products you have a high chance of making a profit sooner.

That’s why we highly recommend combining value in stock reports with sales performance data.


Let’s talk about risks and how to turn them into advantages.

This card shows the products that did not make any sales in the last 30 days. Underneath each product name, you can see when it was sold latest.

Unattended dead stock can hurt your working capital cycle very badly since it ties up a part of your capital collecting dust in a warehouse. That’s why you should keep a close eye on the dead stock and try to sell them as soon as possible to free up capital which you can invest in better opportunities.

Selling slow

This card surfaces the products that started to sell less than the previous period. Products that are labeled as “selling slow” have a high probability of turning into a dead stock in the future.

Therefore, this card serves as an “early warning system” detecting potential dead stock before it is too late.

💡 Tip: Have you noticed the button on the bottom right corner? You can change the comparison period and see how different products performed in different time frames.

Potential revenue loss

This card shows you the potential risks of losing revenue due to out-of-stock products.

The listed products have at least one variant that is or will be out of stock in the next 30 days. The potential loss value is calculated based on the sales velocity of these products.

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